Climate Action Movement

As they prepared for the 2009 UN Climate Summit in Copenhagen, many NGOs were developing invididual campaigns to highlight their own concerns. Ultimately, they all wanted a binding climate agreement, but their campaigns weren’t coordinated.

Working with former secretary-general of the UN Kofi Annan, Havas recommended a simple idea to unify all these disparate efforts. We created the “TckTckTck” campaign, representing the countdown to the summit, as well as evoking time running out for the earth.

The members of the Global Campaign for Climate Action agreed to use TckTckTck across their campaigns. We then appealed to the world’s advertisers and marketers to use the TckTckTck logo on everything they were doing between September and the December summit. Many accepted the invitation to “open source” the idea—to take it and create original content with it. The summit failed to deliver, but the Tck Alliance is still going strong and now numbers more than 350 organizations.