Le Film publicitaire le plus récompensé des 14 dernieres années, "L'ours" de Canal + réalisé par BETC Paris

Créé le 31 janvier 2013

"The Bear," a commercial for French premium pay channel Canal+, was the world's most-awarded TV spot in 2012, according to The Gunn Report, a global ranking of winners compiled from the major annual industry awards shows.

The film, produced by BETC, Paris, also takes the prize as the most-awarded commercial in The Gunn Report's 14-year history.

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