Le Film publicitaire le plus récompensé des 14 dernieres années, "L'ours" de Canal + réalisé par BETC Paris
Créé le 31 janvier 2013
"The Bear," a commercial for French premium pay channel Canal+, was the world's most-awarded TV spot in 2012, according to The Gunn Report, a global ranking of winners compiled from the major annual industry awards shows.
The film, produced by BETC, Paris, also takes the prize as the most-awarded commercial in The Gunn Report's 14-year history.