Our Publications

Who has the most power to effect change today? If you think it's the world's political leaders, you're in the minority.

Our newest global study shows that the single greatest agent of change is "the people, empowered by social media." It's part of a shift that is seeing the responsibility for solving our most pressing challenges shared not just by the world's governments, but also by citizen-consumers and businesses.

Insights into the world’s changing perceptions of aging and what “old” means in this era of longer lifespans.

We find that as the median age in many countries heads for 40 and beyond, Prosumers and mainstream consumers are tiring of the obsession with endless youth. They are more interested in aging well—feeling good, remaining active, and maintaining their health, fitness, finances, and independence for as long as possible.

Insights into feelings about the digital lifestyles the world has embraced.

After a whirlwind romance and heady honeymoon with all things digital, we find people around the world are now taking stock of what’s good about it and what’s not.

They want to take advantage of modern conveniences without losing what’s natural and authentic.
Their appetite for digital is tempered by a hunger for real meaning and deeper satisfactions.

Insights into the emerging attitudes and behaviors of our society as people become more interested in health and wellness.

As the world faces a ballooning obesity crisis, we find people want to be more proactive in managing their weight, tuning up their cardiovascular systems, and managing their brain health.

Amid widespread mistrust of many health-related businesses, they yearn for more transparent products and services that honestly help them live better.

Insights into the up-and-coming generation of today’s youth and tomorrow’s leaders.

Despite the problems facing the world, we find that this confident generation has a distinctive mix of optimism, principles, pragmatism, and respect for their elders.

They feel a duty to work together to create positive change with the help of technology and brands that earn their trust.

Insights into the growing power and influence of women through the attitudes of young people in the world’s leading economies.

We find that debates about women’s rights and capabilities are history for this post-feminism generation, who see the sexes as equal but not identical; they reject unthinking stereotypes, but they value real differences. Gender roles and traditions have been turned on their heads.

Insights into changing consumer mindsets gathered from our Prosumer study across Brazil, China, France, Japan, the Netherlands, the U.K., and the U.S.

The 2007-2008 financial crisis prompted widespread belt-tightening and soul-searching.
We identify important shifts in consumer values away from knee-jerk spending and toward more purposeful purchasing.

We see a desire for greater substance, a quest for personal improvement, more mindful consumption, and expectations that companies embrace higher ethical standards.